Experienced. The traditional tools of advocacy continue to be the cornerstone of any successful
campaign. There is no substitute for experience, whether dealing with state leaders, agency staff, the public or the media. To be effective an advocate must have a reputation for trust and professionalism. Trust as a foundation for personal relationships, and professionalism as a respected expert on the procedural and technical skills required to succeed. Since no single staff can provide such expertise on every issue, for 30 years AEQUUS has identified such professionals and tailors specialized teams to meet each client's individual goals.

Innovative. While traditional tools will always be important, governmental affairs and marketing are changing dramatically. Internet based campaigns have revolutionized grassroots recruitment and activation, campaign organizational models, micro-targeting of communications, and fundraising. The recent Presidential primary campaigns have demonstrated the supremacy of new online content management systems, and new strategies like social networking. AEQUUS works closely with its public relations arm, MassAffairs, and cutting-edge national consultants to provide state-of-the art client support.